So, you want to write a White Paper? We’ve all heard the term, but how can businesses use White Papers as a marketing tool, and where do they start?

Join ditto on Wednesday 10th April as we shine a Spotlight On… White Papers.

A panel of industry experts will share their insights on:

  • What makes a White Paper useful
  • How to choose your subject and write a content plan
  • How to write your Paper to be attractive to editors
  • How NOT to write a White Paper
  • How to publicise your Paper
  • Getting your Paper read by editors and quoted in the media

Our experts include:

Mike Wilson – CEO and Founder, ditto and RegTech Markets
Mike founded ditto in 2008. An award-winning marketing, communication and business development practice, ditto has helped bring to market dozens of industry-leading clients including Cboe, AcadiaSoft, Legerity, Invenica and Kx. Founded in 2016, RegTech Forum is dedicated to the regulated community, its service providers and investors.

Charlie Corbett – Commercial Editor, Euromoney Magazine & Author of The Art of Plain Speaking.
Charlie has worked as a senior financial journalist and editor at the FT Group, Wall Street Journal, Euromoney and Morningstar. His book, The Art of Plain Speaking, was published in 2018 and has been shortlisted for the Business Book Awards, 2019.

Richard Cook – Director, Champion Communications
Richard Cook is the founder and managing director of Champion Communications, an award winning B2B PR company, dedicated to helping technology companies sell more through earned media. Champion is based in central London.

Michael Imeson – Senior Content Editor, Financial Times Live (Moderator)
A financial journalist, Michael specialises in writing, editing and conference chairing for Financial Time Live, publishing companies and banks, and owns an editorial services agency.

Join us for unmissable insight. Places are limited – so register today to secure your attendance.

About “Spotlight On…”:
“Spotlight On…” is a monthly executive briefing on innovation, business development and technology – bringing together senior perspectives from across the business landscape to share, inspire and collaborate.